Glossary: L to Q

Landing Page – Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.
Link – Also known as a hyperlink, it is the “clickable” area of text or image that allows for navigation on the Internet.
Link Bait  – The process of getting users to link to your site.
Link Farm – A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Link Maximization – The method of getting popular sites in your industry to link to your website.
Link Partner – A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking. The best form of linking.
Link Popularity – How many sites link to your website.
Link Text – The clickable part of a hyperlink. Also known as Anchor Text or Anchor Link. 
Listings – The results that a search engine returns for a particular search term.
Mashups – Commonly thought of as a way of merging two different items, or scraping more than one source.
Meta Description Tag – Hold the description of the content found on the page.
Meta Keywords Tag – Holds the keywords that are found on the page.
Meta Search Engine – A search engine that relies on the meta data found in meta tags to determine relevancy.
Meta Tag Masking – An old trick that uses CGI codes to hide the Meta tags from browsers while allowing search engines to actually see the Meta tags.
Meta Tags – Header tags that provide information about the content of a site.
Metadata – META Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages.
Metajacking – The use of copyrighted names and slogans in META tags.
MFA – “Made For AdSense”. A term that describes websites that are created entirely for the purpose of using Google Adsense to make money.
Mirror – In SEO terms, a mirror is an almost identical duplicate website, or web page. Using mirrors is a violation of the Terms Of Service of most search engines.
Mobisode – TV shows shot exclusively for mobile phones.
MP3 – “MPEG Third Layer.” A standard for storing and transmitting music in digital format across the Internet.
MSN – “MicroSoft Network”. Microsoft’s search engine.
Narrowcasting – Creating a program aimed at a small and specific niche or group of people.
Natural Listing – A listing that appears below the sponsored ads, also known as Organic Listings.
Navigational Query – A query that normally has only one satisfactory result.
Niche – A specialized segment of a market that is usually geared towards one specific purpose.
NOFOLLOW – An attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank)
Off-Page Factors – Factors that alter search engine positions that occur externally from other website’s. By having many links from other sites pointing to yours is an example of Off-Page Factors.
On-Page Factors – Factors that determine search engine positions that occur internally within a page of a website. This can include site copy, page titles, and navigational structure of the site.
OOP – “Over Optimization Penalty”. A theory that applies if one targets only 1 keyword or phrase, and the search engines view the linking efforts to be spam.
Opt-In – When a user willing joins a subscription to a newsletter or some other service.
Organic Listing – The natural results returned by a search engine.
Orphan Page – A page that has a link to it, but has no links to any other sites.
Outbound Link – A link from your site to any other site.
Page View – Anytime a user looks at any page on a website through their browser.
PageMatch – A cost-per-click advertising program that serves your site’s ad on a page that contains related content.
PageRank Drain – When a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.
Paid Inclusion – A submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis. It can also be used as a term to include fee based directory submission. This is currently being penalised by Google.
Pay-Per-Click Management – Strategy, planning and placement of targeted keywords in the paid search results.
PFI – “Pay For Inclusion”. A system in which a site pays to get a guaranteed listing.
PFP – “Pay For Performance”. A system in which payment for services is only made when a conversion takes place.
Podcasting – A Podcast is just an audio file that is syndicated via an RSS feed, that is downloaded and listened to with a computer or a portable device such as an iPod.
Podcatching – The process of subscribing to podcasts.
Portal – Designation for websites that are either authoritative hubs for a given subject or popular content driven sites that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.
PPC – “Pay Per Click”. An advertising model where advertisers pay only for the traffic generated by their ads. Can be expensive dependant upon the word or phrase used.
PR – “Page Rank”. Google’s trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their free toolbar.
Pro Blogger – A person who makes a living by blogging.
Query – An enquiry that is entered into a search engine in order to get answers.