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January 9, 2018

Are you on page one of Google?

ElleSearch Engine Optimisation

We were looking at some figures recently relating to page one of Google, and more broadly just how far users dig into Google when searching. You know the answer yourself. How many pages do you have to look at before you find what you seek? I’ll wager that most of you find what you want on page one, with the amount of searches going to page two being lower. What that tells you is that if you’re not on page one, you’re lucky to pick up the scraps. If you’re on page four onward – forget it, your site may as well not exist.

Are you on Page One of Google

Nobody knows it all

Google gives plenty of tips on how to improve your rankings but it doesn’t give away all of its secrets. Plus it changes the rules constantly, so for those of us that do this for a living, there is always something new to learn. There is not a single SEO company on the planet that can promise you that coveted top slot if the competition is fierce. If they do promise you – they are liars and you can tell them I said so! However, a number of us do implement best practice and can help people in most cases. We’ve been helping people climb the rankings since 2008, and we constantly improve our methods. That being said, we do not take on all clients that ask for SEO help – but it’s not personal. We are simply too ethical to take your money if we don’t think we can help.

SEO is vital for every website

Is it not time you invested in getting yourself further up the rankings? What is the real value of a client, an extra sale, or a few bookings worth in your business. Balance the cost of SEO against the potential of extra revenue into your business – it’s a no-brainer!

SEO doesn’t have to be complicated, quite often applying a couple of common sense principles at a bit of clever targeting can give your site a lift. Not does it have to be ridiculously expensive. Time is money of course, so if you think it’ll cost €50 to get you to number one in Google for something as broad as “Spain”, then think again.

Eternal tips to get on page one of Google

There are some things that have always been a constant when Google is choosing how to rank websites. Here are just a couple of tips to set you on your way. Make sure you have done them yourself before speaking to a Search Engine Optimisation company – it will save you some time and money.

  • Content is king. It’s an old adage but it’s still true! Make sure that you have plenty of written content on your website. Having a dozen words on your Home Page isn’t going to get you very far unless your website is rather niche.
  • Quality counts. Check your spelling, your grammar and your facts. Yes Google can tell websites apart that are riddled with errors
  • Write for the reader. Keep it natural. If it doesn’t read quite right to a human being, then Google won’t like it
  • Keep it clean. If your website has been built by an amateur, the chances are that it contains all manner of unnecessary code.  While it is tempting to get a free website from a mate – you could actually be damaging your business. It may look pretty but if the code is messy it could cause all manner of problems for your business.

Let us help you

We never work with more than one business within a geographical area within an industry at any given time. That would be dishonest!! You can be assured that if we are looking after you, we are not looking after your competitors.

If you’d like us to give you a few suggestions how we can help you get onto page one of Google, and how you can help yourself, contact us. We’ll give your website a quick ‘health check’ and offer a few recommendations and pricing without obligation.

 

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The Word Factory

I have worked with Gandy-Draper for many years on various projects and they are one of the few organisations where I can be absolutely certain I will receive a highly professional and courteous service based around my company’s specific needs. Most recently, Gandy-Draper upgraded my website and did a fantastic job. It was quick and cost-effective and has given my business a whole new look… fresh, clean, modern and mobile-friendly. Gandy-Draper combines sound advice with technical expertise and a happy demeanour to deliver a solution that is even better than the one you were originally looking for! I cannot praise Gandy-Draper highly enough and I recommend them without hesitation to any business looking to move forward in online marketing in its various forms and to gain that all-important competitive edge.

Rory Baxter
The Word Factory Ltd

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I wanted a website that not only promoted me as an author and creative writing tutor, but one which created a brand. Elle surpassed my expectations and designed a website I’m so thrilled with I can’t stop looking at it!

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Elle has provided support for development of our new website as we expand into Europe. She has a professional approach with positive ideas and suggestions and responds to queries quickly – which is really important in an ever-changing and sometimes rapid-moving business environment.

Shirley Fletcher
Fletcher Europe

They delivered exactly what I was looking for

I explained what I wanted, and they delivered exactly what I was looking for in a professional and businesslike manner. Simple as that!

I have now commissioned several more holiday rental websites from them.

Bob Dickie
Playa Real Villas, Luxury Villas Lanzarote, Vista Lobos Villas & more… UK Spain

A forward thinking, proactive and industry changing business consultancy company

Gandy-Draper is a forward thinking, proactive and industry changing business consultancy company. Their fresh ideas and positive attitude breathe new life into slow or dying businesses, anyone within the Canary Islands, particularly in the tourist industry would be foolish not to market their businesses with them. They deliver what they promise, exceed expectations and are unrivalled here in the Canary Islands

Angela Loughran
Lanzarote Lates / MVP Lanzarote

Thank you for your wonderful service

We have only been open 5 weeks but have already received wonderful comments about our website. It is beautifully presented, well set out and easy to navigate. Thank you for your wonderful service and we will have no hesitation in recommending you.

The Shurlock Inn
The Shurlock Inn

Couldn’t be happier

I’m very proud of my portfolio, having worked for a number of British broadsheet titles, in-flight publications, and travel magazines. However, I wanted to collate my various articles and present them in the most professional manner. Gandy-Draper designed a site with my needs very much in hand and I couldn’t be happier with matthewhirtes.com.

Matthew Hirtes
Matthew Hirtes

Highly Recommend

Fast response, quick work and great price. I am more than happy, also lovely to deal with.

I can’t recommend Elle at Gandy-Draper highly enough. I do my own maintenance to the website but I’m learning as I go. It’s great to have an expert to help when it gets too difficult.

Thank you xx

Mary Cochrane
Busy-Prints

I cannot praise them enough

Gandy–Draper built our website earlier this year and I cannot praise them enough. I know little about computers and website design and Gandy–Draper somehow tolerated my endless “tinkering ideas” and produced a wonderful website for us whilst educating us a little along the way. The people that I know who do know about websites have praised our website and commented on how professional it is. Suffice it to say that I would (and have) recommended Gandy-Draper to anyone who requires a website designing for their business.

Mike and Jules Heaney
Villa Azul

I was on page one of Google for lots of key phrases in only one week.

I contacted Elle and Alan from Gandy-Draper and asked them to build a website for my new airport transfer service. Nothing complicated, only simple steps for the client who is booking… they helped me a lot with many ideas too! I am really proud of them because they have done such a good job… I was on page one of Google for lots of key phrases in only one week.

Karsten Matthieu
Transfers4U

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